The journal
The journal, page 2
Market updates for every city we cover, and the things nobody tells you until it is too late to matter. 414 pieces since July 2017, none of it written by a marketing company.
9 July 2026
· 12 min read
The Case for Off-Water in Cape Coral in 2026: The $270,000 Playbook Nobody Is Making
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7 July 2026
· 12 min read
The Non-Golfer's Guide to Buying in a SWFL Golf Community: Bundled, Equity, or Non-Equity, and the Questions Nobody Thinks to Ask
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6 July 2026
· 14 min read
The Boomer Downsize Playbook: Selling a SWFL 55+ Home When a Parent Moves to Assisted Living
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2 July 2026
· 14 min read
SWFL Buyer FAQ: The 12 Questions Hawley Team Buyers Ask Most (2026 Edition)
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1 July 2026
· 11 min read
7 Hurricane Prep Mistakes Even Longtime Floridians Make (2026 Edition)
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30 June 2026
· 16 min read
SWFL Real Estate at the Halfway Mark: What 2026 Has Taught Us So Far (Buyer and Seller Edition)
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29 June 2026
· 12 min read
America's 250th Birthday Week: 250 Reasons We Love Selling Real Estate in Southwest Florida
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27 June 2026
· 12 min read
A SWFL Rebuttal to FinanceBuzz's "10 Cities Will Crash" Headline (And What Buyers and Sellers Should Actually Do About It)
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26 June 2026
· 13 min read
Cape Coral vs Fort Myers: Which One Is Actually Right for Your Life? (A 2026 Buyer's Decision Guide)
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25 June 2026
· 14 min read
Before You List Your SWFL Home: Six Conversations the Hawley Team Has With Every Seller
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24 June 2026
· 11 min read
Bonita Springs Housing Market Update: May 2026 (Five Submarkets and the Post-Ian Normalization)
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23 June 2026
· 7 min read
Lehigh Acres Housing Market Update: May 2026 (The Lowest Entry Point in SWFL, the Only Market With Inventory Growth, and the Sleeper Condo Segment Up 12.3% Year Over Year)
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