The journal
The journal, page 4
Market updates for every city we cover, and the things nobody tells you until it is too late to matter. 414 pieces since July 2017, none of it written by a marketing company.
5 June 2026
· 11 min read
Lehigh Acres in 2026: SWFL's Most Affordable Entry Point (And What "Affordable" Actually Means)
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4 June 2026
· 8 min read
Should You Make Repairs Before Selling, or Just Sell As-Is? (A SWFL Seller's Decision Framework)
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3 June 2026
· 12 min read
The Home Buying Process in Florida, Step by Step (No Jargon, No Surprises)
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2 June 2026
· 7 min read
Fort Myers Beach Housing Market Update: May 2026 (Single Family + Condo, Post-Ian Recovery)
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1 June 2026
· 12 min read
Hurricane Season Starts Today: The Smart SWFL Homeowner's Insurance + Prep Guide (2026)
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29 May 2026
· 6 min read
5 Things About Summer in Southwest Florida That No Out-of-Towner Believes Until They Live It
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28 May 2026
· 8 min read
What Does a Listing Agent ACTUALLY Do for the Commission?
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27 May 2026
· 9 min read
What Credit Score Do You Really Need to Buy a House in Florida? (2026 Edition)
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26 May 2026
· 2 min read
Cape Coral Housing Market Update, April 2026 (Single Family + Condo)
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25 May 2026
· 2 min read
This Memorial Day, We Remember
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21 May 2026
· 8 min read
How to Price Your SWFL Home to Sell — Without Leaving Money on the Table
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21 May 2026
· 4 min read
Here's One Thing Most Home Buyers Forget to Budget For: Landscaping
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